Academics

NEW YORK, Feb. 08 - Recyclebank®, a sustainable action platform that motivates individuals to make a collective impact on the environment, announced today it has established the Recyclebank Sustainability Advisory Council to advise the company in its mission to realize a world where nothing is wasted. The group, with members representing an intersection of environmental, sustainability, business and nongovernmental organizations, will counsel Recyclebank on the latest environmental issues and how to evolve the company's products, partnerships and sustainability programs to help realize its mission.

WALPOLE, Mass., Feb. 04 - Green Education Foundation's (GEF) Green Energy Challenge is off and running with nearly 300,000 students participating nationwide. GEF is mobilizing thousands of K-12 schools to participate from across the country in the largest school-based energy efficiency campaign to-date, coupling environmental lessons with hands-on audits.

SAN FRANCISCO, Feb. 07 - Green has gone mainstream. What used to be a fringe market that appealed to a faction of eco-hippies is now a bona fide $290 billion industry ranging from organic foods to hybrid cars, ecotourism to green home furnishings. Over the past 20 years, Jacquelyn Ottman has been watching this transition from her perch as green marketing pioneer and adviser to over sixty Fortune 500 companies. In The New Rules of Green Marketing (Berret-Koehler; February 2011; $21.95), Ottman, considered to be the nation's foremost expert on green marketing, provides unparalleled insight into the changing needs of mainstream consumers, how companies large and small have responded with fresh green marketing strategies, what it takes to succeed, and what the future of marketing will look like.