CINCINNATI, Aug. 05- The Procter & Gamble Company (NYSE:PG) today announced a new social sustainability and social media campaign called the Give Health Clean Water Blogivation that will kick-off at the BlogHer 2010 Conference August 6-7. In partnership with Changents.com and P&G's Children's Safe Drinking Water program (CSDW), the Give Health Clean Water Blogivation will showcase the power of female bloggers to improve the lives of people in need of clean drinking water. To participate, female bloggers "give" a post for clean water and use their voice to rally online communities to vote for their story to help donate clean water. For every post and vote, P&G will donate a day of clean water to a person in need. The blogger with the most votes as of August 27, 2010 will win a trip to accompany Dr. Greg Allgood of CSDW on a clean water expedition in Africa and write the exclusive story. They will also receive a $15,000 donation to a 501c3 charity that tackles water issues.
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Procter & Gamble
P&G's Give Health Launches "Clean Water Blogivation" to Empower Female Bloggers to Be Part of the Clean Water Solution
P&G Launches Initiative to Make Conservation of Natural Resources More User Friendly
CINCINNATI, Mar. 15- The Procter & Gamble Company (NYSE:PG) today announced the U.S. expansion of Future Friendly, an environmental responsibility and consumer education platform it first introduced at the 2009 Clinton Global Initiative. The multi-brand initiative brings together the power of trusted brands like Tide, Pampers, PUR, Duracell and others for a simple mission: to help mainstream consumers save water, waste and energy at home. A full media platform, including an extensive social networking and consumer engagement component, will be deployed starting the week of March 29, 2010 to reach or exceed P&G's original pledge of providing conservation education to at least 50 million U.S. households by the end of 2010. More than 15,000 retail locations will participate in the initial phase of Future Friendly, P&G reported. |
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