NEW YORK, Mar. 09 - The Global Challenge Institute today announced the launch of The Katerva Challenge (www.katerva.com), a world-class, six-month event that uses competition, education, collaboration, and social media to solve universal problems that affect the world. In 2010, the Challenge's inaugural year, the task is to reduce greenhouse gas emissions to slow the onset of climate change. Corporations, governments, institutions, and associations will create five-person teams tasked with solving this global plight by incubating original ideas with mass appeal. Winners will be chosen by online voting and an expert panel.

