Eco-Entrepreneur: Roberto E. Tejada or Hey Shuga
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Organization Name: Caribbean Liquid Sugar (A.K.A. They Hey Shuga Company)
Founder: Roberto E. Tejada
Year Founded: 2009
What inspired your company and/or product?
The desire to bring innovation and creative thinking to our country. Also, our understanding of the value of organic and all natural food, not only for people, but for the planet. we believe that "less is more" and that Nature has millions of years of experience perfecting everything she does. Thats why we look pretty close at what mother Nature does and how she does it. The greatest discover was to mimic what bees do to make their honey to naturally produce our HEY SHUGA and to enhance with the virtues of water based Stevia to boost the sweetening power of LIL'SHUGA to make it 2x sweeter than sugar so only half as much is needed.
What do you consider the most rewarding aspect of your job?
Bringing better alternatives to people, educating people of the advantages of organic, balanced and healthy diet and creating opportunities for a better world.
What is the best tip you can share to go Green?
To go Green start implementing on your everyday activities the 3R Philosophy of "Reduce, Reuse and Recycle
Advice you would give to other entrepreneurs?
Be organized, think big, surround yourself with dynamic, creative well prepared people, be ready for changes!
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