|How to Ensure Your Personalised Gifts Are Ethical|
|Written by Andrew Lindsay|
|Thursday, 06 September 2012 00:30|
Written by Andrew Lindsay
More businesses are now making a conscious effort to outline their corporate social responsibility and going green. With this in mind, they may start recycling their waste paper, or possibly invest in solar panels. The common denominator in these scenarios is that they’re making some sort of change.
Going green doesn’t mean having to make huge investments in solar panels. It’s about changing your attitude towards waste. This is particularly the case for offices, which are particularly wasteful environments, and one area that could do with an update is merchandising.
Any business hoping to expand or bring in new custom will probably look into a bit of promotion. A common way this is done is through branded gifts at trade shows. In theory, this is an effective strategy.
So, if you’re looking to go green, why not make the smaller changes. And if you’re not convinced that small changes make a big impact, consider this. Recycled paper produces 73% less air pollution in production than paper made from raw materials. A simple switch to notepads or printer paper made from recycled paper already drops the carbon footprint of your establishment.
But back to branded gifts. If you want to change how you merchandise, to become more ethical, it’s a good idea to think of items that will be genuinely useful to your target market. A stuffed teddy with your company’s logo on may work well in your own office, but to somewhere else, it’s soon going to turn into clutter and end up in the bin.
Of course, it’s not all about the trade show, but this just goes to show how much difference a small change can make. One of the biggest crimes in an office environment is paperwork, which anyone can improve their green credentials on with little effort.
Other ways to make a difference whilst taking very little effort could involve changing your energy supplier or introducing recycling bins. You could end up saving money whilst boosting your green credentials at the same time – something you’ll want to shout from the rooftops if you don’t want to get left behind.
If you want the world to start doing business differently, you should make the change yourself and hope to set a good example.
Andrew Lindsay is a keen writer on environmental marketing and works for Merchandise Mania, a supplier of a wide range of ethical and recyclable promotional products.
Image courtesy of Creative Commons.
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